The Consumer Division of Johnson & Johnson (NYSE: JNJ – $132.45) announced that it has entered into a definitive agreement to acquire Zarbee’s, Inc., a privately held company that is a leader in naturally based healthcare products. The acquisition will include the full line of Zarbee’s Naturals products for children and adults. J&J’s Baby Care line has been in a no-growth slump for several years as millennial’s look for more drug free-based products for their infants and toddlers. Zarbee’s Naturals was founded in 2008 by Dr. Zak Zarbock, a pediatrician who was inspired to create safe, wholesome and effective alternatives to traditional OTC medicines. His first product was a honey-based kids’ cough syrup made with vitamin C and zinc and free of alcohol, drugs and artificial flavors. Over the last decade, Zarbee’s Naturals has grown into a broad-based health and wellness brand and has disrupted the cough, sleep, immune support and vitamin categories with its portfolio of family friendly products. Financial terms of the transaction were not disclosed.